Monday, 7 December 2015

Unlocking Innovation
In this seminar, we looked at perspective and looking at something from a different perspective. An example was given of Joshua Bell, a violinist. In concert, people pay large amounts of money to go and see him perform and even cry at his performances. However, he was taken out of this context and played in a subway and was barely noticed apart from people who recognised him. This is a good example of perspective as the situation was in a different context and gained a completely different response.

 Another example is making prosthetic legs fashionable. A prosthetic leg is usually seen as undesirable, however, fashionable prosthetic legs are now available. This flips the perspective of the product and is very effective and innovative.
http://www.thestar.com/life/fashion_style/2014/03/18/toronto_fashion_week_a_couture_twist_to_prosthetic_design.html
We then looked at ambigrams which is where one word forms into another word or can be seen from different perspectives to look like two different words. 
http ://www.peachpit.com/articles/article.aspx?p=2094681
This is an example of an ambigram and we were given the task to create our own. I decided to use typography to form love into hate. However, the 'hate' lines can also be seen as saying 'whatever', so it includes three words in this ambigram. It was a good task for exploring typography and thinking about perspective and different ways to view things.